Singapore – Park Hotel Group, one of the most established hospitality groups in Asia Pacific, and owner of the Grand Park and Park Hotel brands across 6 cities in the region, has partnered with Singapore-based creative agency, noisycrayons to launch #sharethelove, a campaign that asks hotel guests and patrons to think about who they would like to share love with this festive season.
The social-by-design campaign that is deployed via a customised application on Facebook and mobile devices, offers guests an opportunity to uncover gifts, that include complimentary stays in luxurious suites and dinner treats.
Winners are then presented with options on how they want to use their gifts. They can choose to keep the rewards for themselves, pass them on to friends or children of an adopted charity.
#sharethelove is part of an ongoing collaboration between Park Hotel Group and SPH Magazines affiliate noisycrayons, to create meaningful connections between guests and the hotel group.
The initiative is expected to reach more than 500,000 Singaporeans on social media.