Gamification agency noisycrayons inks partnership with content marketplace Bolt.
March 23, 2016 – Gamification agency noisycrayons has inked a creative partnership with content marketplace Bolt to offer an innovative solution for brands to tell beautiful stories to better engage with their customers.
At Sandbox™ by noisycrayons and Bolt, both which are Singapore-based, brands can deepen their engagement with consumers through great storytelling and gamified user interactions.
Through Bolt’s network, businesses can discover and collaborate with experienced writers across various sectors in Asia-Pacific to craft beautiful stories to engage their customers. Bolt’s content management system also enables them to effectively manage their content projects and stay on top of their content strategies.
Businesses’ content marketing efforts can be married with great games. Through the partnership, they are also able to access noisycrayons’ extensive suite of gamified tools, receive assistance to define their own, and deploy custom-made gamification campaigns.
To start, businesses can visit sandbox.noisycrayons.com for an audit of their content marketing and gamification effort.
Said noisycrayons’ CEO Stefan Lim of the partnership: “We are in constant deep-think to develop solutions to help brands influence consumer behaviour. Storytelling allows marketers to engage their customers gradually and subtly. Gamification, on the other hand, allows them to immerse consumers in an experience that is immediately gratifying and to which they incentivise for behaviour in a scalable manner.
“Tapping into progressive platforms developed by Bolt and noisycrayons, we are able to leverage the strengths of both to influence consumer decisions and behaviour.”
An affiliate company of SPH Magazines, noisycrayons has developed more than 500 gamification campaigns for renowned brands such as L’Oreal Singapore, Japan National Tourism Board, Singapore Press Holdings, Capitamalls Asia, Kimberly Clark and Toshiba.
Bolt, which has powered content for organisations such as Forbes, CNN, and Infocomm Investments, has been featured by The Straits Times as one of the eight startups to watch in 2016. Its platform enables businesses to discover and collaborate with experienced content creators across various specialisations in the Asia-Pacific region.
Bolt’s co-founder and former Business Times journalist, Chan Yi Wen, who was recently featured in the inaugural Forbes 30 Under 30 2016 Asia: Media, Marketing & Advertising, said: “More businesses are starting to realise the value of content marketing, of sharing their core values through stories to better engage with their customers. After all, stories are something that even a digital ad-blocker can’t filter out.
“But many of these businesses lack the know-how of being a content producer. With that in mind, Bolt provides them with tools to become their own media company.”
For more information about Sandbox, visit: sandbox.noisycrayons.com
Noisycrayons, an affiliate company of SPH Magazines, is a digital-creative agency that helps brands build meaningful digital connections with passionate consumers. The team strategises storyboards and concepts to help brands make friends with their target audience. They deliver word-of-mouth digital marketing programmes through a consumer-centric approach focused on influencer activation, big idea creation, creative communication and emerging-media application deployment.
Bolt helps businesses tell great stories to drive sales. Its platform enables businesses and agencies to discover and collaborate with experienced content creators in Asia-Pacific. Helmed by ex-Business Times journalist Chan Yi Wen, Bolt has been featured by The Straits Times as one of the eight startups to watch in 2016 and is a member of SPH Plug & Play, a tech media accelerator.