Concept
“Treats @ Gourmet Paradise” rewards fans with dining vouchers whenever they entice a friend with wonderful treats from Level B2 of Westgate. Facebook fans are issued with e-Vouchers when they refer friends to check out dining options at the mall. They are then invited to visit participating stores to redeem their vouchers via a redemption application which they can access on mobile devices. Redemptions are made by entering special codes that are generated with the vouchers at point of issue, on store-specific redemption sites.