WORKS

Concept

“Celebrating Women” by Parkway Parade is a cross-platform digital campaign that celebrates the remarkable woman on International Women’s Day. The campaign rallies shoppers of Parkway Parade to tell the story of the ever-supportive wife who stands by the spouse whenever life deals a bad hand or the firecracker personality who took the path less trodden in pursuit of her dreams. The 3-week campaign is enabled by a cross-channel application which facilitates the submission of nominations and stories via desktops and mobile devices.