“The World Cup Draw 2014″ by The New Paper rewards a lucky reader with an all-expense paid trip to Brazil to watch the World Cup Finals. Special codes printed onto TNP Bonus Cards are distributed with Monday editions of the tabloid. Readers are invited to enter the codes they received onto a digital application to earn chances to win the coveted trip to Brazil. Bonus chances are also rewarded for readers who rally their football kakis to participate in the draw. The campaign reached close to 100,000 readers and fans in football crazy Singapore.