Toshiba Regza (Malaysia) - The Regza Dash
June 17, 2013
  • Creative concept and design direction
  • Facebook application deployment
  • Media buy


Facebook fans are rallied to make a dash for vacation packages held by friends in their social network. The last fan standing wins an all expense paid vacation to Hong Kong.


20,000 new fans acquired. More than 60,000 gameplays recorded.

Toshiba (MY) - Home Appliances
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