Toshiba (MY) - Home Appliances
May 11, 2013
  • Social media strategy
  • Digital communication strategy
  • Creative concept and design direction
  • Facebook application deployment
  • Media buy


Conceptualised “Home.Life.Style” as Toshiba’s contemporary home and lifestyle channel for urban Malaysians. The Facebook campaign rallied thousands of Malaysian households and got them talking about how they can use Toshiba appliances to make home-cooked meals for their families. More than 20,000 Malaysian fans were acquired after 2 weeks.

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