Singapore Flyer ( Asia ) - Brand Management
SERVICES
- Social media platform management (Twitter & Facebook)
- Creative concept and design direction
- Facebook application deployment
- Media optimisation
Result
Acquired 80,000 fans within 6 weeks of campaign.
Concept
Positioned Facebook fan page and Twitter service as the City Concierge for tourists and residents. Pioneer campaigns engage audiences on Singapore’s culture, entertainment and food. Subsequent focus on building emotional connections between brand and consumer by creating moving flight experiences for visitors.