Paradise Group (SG) - Brand Management
SERVICES
- Digital engagement strategy
- Communication and activation
- Creative concept and art direction
- Gamification and social application deployment
- Media buy and optimisation
Concept
Conceptualised ‘What’s on Your Plate?’ – a social media camapaign for Singaporeans with a taste for good food. Diners pick 1 of 8 plates presented to be rewarded with dining perks.