Paradise Group (SG) - Brand Management
September 11, 2014
  • Digital engagement strategy
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


Conceptualised ‘What’s on Your Plate?’ – a social media camapaign for Singaporeans with a taste for good food. Diners pick 1 of 8 plates presented to be rewarded with dining perks.

Singapore Flyer (Asia)
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