Kungfu Paradise - Paradise Group (SG) - Brand Management
September 11, 2014
  • Social media strategy
  • Communication and activation
  • Creative concept and art direction
  • Facebook application deployment
  • Media buy and optimisation


“Name With A Kick” rallies Facebook users to suggest a name for the mascot of Kungfu Paradise, a casual dining concept under the Paradise Group. Deployed on Facebook, the campaign is part of an ongoing digital engagement initiative to leverage on key digital platforms to cultivate a following for dining concepts under the Paradise Group.

Jean Yip Group (Singapore, Malaysia, Indonesia)
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