Kungfu Paradise - Paradise Group (SG) - Brand Management
SERVICES
- Social media strategy
- Communication and activation
- Creative concept and art direction
- Facebook application deployment
- Media buy and optimisation
Concept
“Name With A Kick” rallies Facebook users to suggest a name for the mascot of Kungfu Paradise, a casual dining concept under the Paradise Group. Deployed on Facebook, the campaign is part of an ongoing digital engagement initiative to leverage on key digital platforms to cultivate a following for dining concepts under the Paradise Group.