Parkway East Hospital - Baby Babble
SERVICES
- Creative concept and art direction
- Creative implementation
- Social application deployment
- Cross platform deployment - Desktops and mobile devices
Concept
“Baby Babble” by Parkway East Hospital invites parents to share stories of their child’s growing up in the form of heartwarming narratives and visuals. The 4-week campaign is enabled by the deployment of an application that snitches visuals and stories submitted by parents into spontaneous and fun comic strips. More than 1,000 parents were activated and engaged during the 4-week campaign.