“Spin Mania” is a cross-platform digital campaign that incentivises consumers to spend at Consumer Electronics Exhibition 2013. Every spend of $100 entitles customer to a code which earns him a spin on the digital wheel and an opportunity to win $40,000 worth of prizes. At the event site, customers redeem unique alphanumeric codes printed on hard-copy cards with their receipts. With the cards, consumers can spin to win prizes by logging in via on-site kiosks or their own mobile phones, tablets and desktops. This ensures that the accessibility of the campaign beyond the physical confines and time-span of the 4-day event. Tens of thousands of codes were distributed.