HTC (Singapore) - Brand Management
SERVICES
- Proactive engagement and conversation monitoring
- Customer care programme on social media
- Facebook application deployment
Concept
Customer Care @ HTC automates monitoring, management and reporting of customer feedback received via social media. The initiative reduces lead time needed to respond to customers on social media. Thousands of customers are now able to receive assistance almost instantaneously. Marked improvement in overall customer satisfaction achieved from more intimate interaction between customer and brand.