Nikon Singapore - Sunset In The City
SERVICES
- Communication via social media
- Creative concept and art direction
- Gamification and social application deployment
Concept
Conceptualised ‘Sunset In The City’ – a social media initiative for Nikon SG. Enthusiasts are engaged in a social photography competition that requires teams of 3 to submit photos of sunset in our city via a highly intuitive application. Photography, in our minds, is about friends coming together to create beautiful pictures that will form an important part of our collective memories.