Maybank (Singapore) - Mobile e-Services
SERVICES
- Creative concept and art direction
- Gamification and mobile application development
- Social integration
Concept
Conceptualised mobile-marketing campaign to promote the launch of Maybank Singapore’s mobile banking app. Users receive chances to spin a wheel to win prizes that include the Xbox 360 Kinect. The ‘Spin-the-Wheel’ contest is run on a web application that is optimised for mobile devices and seamlessly integrated with Maybank’s mobile app. Users can also recommend the app to their friends on Facebook via a single interface.