Maybank (Singapore) - eVibes
September 11, 2014
  • Creative concept and art direction
  • Gamification and social application deployment


Conceptualised the ‘social movie screening’ campaign where youths are activated to ‘reserve’ seats in a virtual theatre. Each card member is entitled to make a reservation to attend a complimentary movie screening by selecting their seats of choice for themselves and an invited friend on Facebook. The social cinema also allows members to view photos of participants on the allocated seats.

Les Affaires (S.E. Asia)
All Works