‘We’re having fun’ is a consumer engagement programme conceptualised and deployed by digital creative agency noisycrayons for leading publisher, Marshall Cavendish Education. The initiative rallies parents and students to share stories of the learning journey on social media. To demonstrate how a learning activity can be fun and interesting, parents and children are invited to challenge each other to a match of Word Tango – a social word puzzle that gamifies the learning of new English words. The programme is an extension of the conventional peer-driven social media campaign. Instead of leveraging on friend-to-friend connections to amplify brand messages, we look into helping parents socialise aspects of academia and character development with their school-going children, therefore, leveraging on the social platform to address real concerns amongst parents and children.