Les Affaires (S.E. Asia) - Brand Management
September 11, 2014
  • Digital engagement strategy
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


Conceptualised ‘What’s In Your Closet? : A flirtation with dreamy romance’ – a social media campaign by homegrown sleepwear brand Les Affaires to engage sophisticated, fashion-conscious women. 13m female Facebook users are activated to come forth and discover what lovely things await discovery in their closets.

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