Les Affaires (S.E. Asia) - Brand Management
SERVICES
- Digital engagement strategy
- Communication and activation
- Creative concept and art direction
- Gamification and social application deployment
- Media buy and optimisation
Concept
Conceptualised ‘What’s In Your Closet? : A flirtation with dreamy romance’ – a social media campaign by homegrown sleepwear brand Les Affaires to engage sophisticated, fashion-conscious women. 13m female Facebook users are activated to come forth and discover what lovely things await discovery in their closets.