I.T. Show 2013 (SG) - I.T. Begins Now!
SERVICES
- Digital engagement strategy
- Communication and activation
- Creative concept and art direction
- Gamification and social application deployment
Concept
Conceptualised pre- and during-event consumer engagement programme for popular technology convention – The IT Show 2013. The pre-event initiative began with the ‘I.T. Begins Now!’ campaign that rewarded followers with chances to win iPad minis and a Macbook Air. Winning chances were allocated according to the ability of followers to influence their social network to connect with and follow I.T. Show 2013 on social media.