I.T. Show 2013 (SG) - I.T. Begins Now!
September 11, 2014
  • Digital engagement strategy
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment


Conceptualised pre- and during-event consumer engagement programme for popular technology convention – The IT Show 2013. The pre-event initiative began with the ‘I.T. Begins Now!’ campaign that rewarded followers with chances to win iPad minis and a Macbook Air. Winning chances were allocated according to the ability of followers to influence their social network to connect with and follow I.T. Show 2013 on social media.

Amara Sanctuary Resort Sentosa (Singapore)
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