Amara Sanctuary Resort Sentosa (SG) - Stay In Shape
September 11, 2014
  • Digital engagement strategy Communication and activation
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


Conceptualised digital engagement initiative for Amara Sanctuary Resort Sentosa’s ‘Stay In Shape’ package, a fitness cum staycation programme comprising of customised gym sessions and a resort stay. The campaign rallies Singaporeans who appreciate the quiet and peace of tranquil Sentosa to come forth to participate in the programme to win a stay at the very luxurious Verandah Suite.

The New Paper (Singapore)
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