100 AM (SG) - 100 AM Sprint
September 11, 2014
  • Digital engagement strategy
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


Conceptualised and deployed ‘100 AM Sprint’, a digital engagement programme for brand new retail mall – 100 AM at Tanjong Pagar. The initiative takes the perspective of shoppers who live, work and play in the city. The campaign rallies all shopaholics on social media to make a dash for a 100 AM shopping bag and uncover a shopper’s perk! Perks from complimentary coffee at Starbucks to Subway vouchers and even a stay at Amara Sanctuary Resort Sentosa are redeemable by shoppers who connect with 100 AM on social media. The audience is also invited to ‘ring up’ their friends on Facebook to receive additional perks.

Throughout the campaign, thousands of shoppers are directed to visit the mall to redeem their shopping perks. The ‘100 AM Sprint’ is a campaign that rallies shoppers via social media to visit the mall with the families and loved ones.

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