celio* (SG) - celio* flip
September 11, 2014
  • Digital engagement strategy
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


Conceptualised and deployed ‘celio* flip’, a digital engagement programme for celio* Singapore. The campaign, that is deployed on both desktop computers and mobile devices, features an energetic * that zips haphazardly across screen and the celio* man has 5 seconds to catch the target to be rewarded.

Sands Cotai Central - Macao
All Works