celio* (SG) - celio* flip
SERVICES
- Digital engagement strategy
- Creative concept and art direction
- Gamification and social application deployment
- Media buy and optimisation
Concept
Conceptualised and deployed ‘celio* flip’, a digital engagement programme for celio* Singapore. The campaign, that is deployed on both desktop computers and mobile devices, features an energetic * that zips haphazardly across screen and the celio* man has 5 seconds to catch the target to be rewarded.