The New Paper (SG) - The New Paper Bingo Contest
September 11, 2014
  • Gamification and social application deployment


Deployed the wildly popular The New Paper Bingo Contest on social media via a customised Facebook Application. The initiative introduces a social-digital spin to conventional BINGO cards. In addition to earning the cards via a purchase of The New Paper, readers can earn additional cards online by introducing the game to their friends.

Gucci and Her World (Singapore)
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