Tokyo Auto Salon - Mediacorp (SG) - Quest for Speed
SERVICES
- Creative concept and art direction
- Gamification and social application deployment
- Media buy and optimisation
Concept
The Quest for Speed is a digital engagement initiative for Tokyo Auto Salon 2013, an automobile convention featuring the best of Japanese automobile technology. The initiative activates Singaporean men to step on an accelerator pedal to rev off a Speedometer and win a trip for 2 to Tokyo and lots of other perks. Thousands of speedsters are directed to the ticketed event to redeem their prizes.