Vitagen (SG) - The Goodness Factory
September 11, 2014
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


The Goodness Factory is a Corporate Social Responsibility initiative deployed on Facebook for Vitagen Singapore. The campaign invites fans to help produce a virtual bottle of Vitagen via custom-built Facebook application. For every bottle of Vitagen produced, a real bottle will be delivered to an adopted children’s charity.

L'Oreal Paris and Her World (Singapore)
All Works