PEEL FRESH - MARIGOLD (SG) - Fruit Tango
SERVICES
- Creative concept and art direction
- Gamification and social application deployment
- Media buy and optimisation
Concept
Fruit Tango is a social-by-design gamification campaign that seeks to provide the restless Singaporean with an entertaining variation of the average match-three puzzler. Fruit Tango delivers a twist to recent renditions of the deliciously addictive mechanic as we swap the sugar-lined candies with juicy fruits. Players are allocated 3 chances a day to collect as many MARIGOLD PEEL FRESH cartons as possible. Once the chances run out, players can either come back the next day, or rally their Facebook friends to help them get more chances.