Bella Skin Care - Brand Management
September 11, 2014
  • Engagement & lead acquisition strategy
  • Social media communication programme
  • Creative direction
  • Social application deployment


Deployed ‘Unveil A New You’ to activate 7.5m active and well-groomed Indonesian women. The instant gratification campaign delivered surprises and delight to the women who interacted with Bella Skin Care on Facebook. Fans accessed a social application on Facebook to click on the ‘Bella Heart’ to unveil prizes.

Royal Plaza on Scotts (Singapore)
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