Bella Skin Care - Brand Management
SERVICES
- Engagement & lead acquisition strategy
- Social media communication programme
- Creative direction
- Social application deployment
Concept
Deployed ‘Unveil A New You’ to activate 7.5m active and well-groomed Indonesian women. The instant gratification campaign delivered surprises and delight to the women who interacted with Bella Skin Care on Facebook. Fans accessed a social application on Facebook to click on the ‘Bella Heart’ to unveil prizes.