PRESS RELEASE
FOR IMMEDIATE RELEASE
Beauty perfectionists flaunt their beauty on Jean Yip Group's Project Perfect
Singapore, 30 July 2012 - Be introduced to Project Perfect, homegrown beauty services pioneer Jean Yip Group's latest initiative to engage modern image conscious women in the region by rallying them to come forth and shed their chrysalises to become the epitome of feminine perfection.
Deployed and managed by Singapore-based creative agency, noisycrayons, modern women between 20 to 45 years old are invited to undergo a makeover by Jean Yip Group. Contestants register their interest by expressing how looking and feeling better would help them lead more confident and fulfilling lives. Selected candidates are then put through a programme to experience award-winning beauty services from Jean Yip Group. Their journeys to feminine perfection are captured on photos and videos which are propagated on social media.
noisycrayons will execute the campaign in parallel for Jean Yip Singapore, Malaysia and Indonesia. It is expected to reach women who are perfectionists in all matters of grooming and beauty as well as increase and influence awareness of Jean Yip Group as a leading beauty and wellness brand in the Southeast Asia.
The digital engagement initiative of Paradise Group Holdings, along with its associated advertising campaign, is managed by noisycrayons, a Singapore-based digital creative agency and an affiliate of SPH Magazines.
ISSUED BY NOISY CRAYONS PTE LTD.
Co. Regn No.: 201132994D
This campaign is conceptualised and implemented by noisycrayons, a digital creative agency based in Singapore.
About noisycrayons
noisycrayons is a leading digital-creative company in Asia that helps brands build meaningful digital relationships with consumers.
We create experiences, content and internet applications that help brands deepen engagement with their target audiences. The intimate relationship we cultivate between brand and consumer drives brand advocacy and facilitates word-of-mouth recommendations among friends in the social network.
noisycrayons is a Kyosei Ventures Company that has a growing clientele comprising of both SMEs and Fortune 500 companies. It has successfully worked with brands such as Singapore Flyer, Paradise Group, Maybank Singapore, HTC, NEA, Toshiba, Pandora, Bella, Svenson and Marie France.
For more information, please contact:
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Gloria Lee DID: (65) 6571-7172 Email: gloria.lee@noisycrayons.com |
Stefan Lim DID: (65) 6571-7189 Email: stefan.lim@noisycrayons.com |
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