04.2013Set off on a Quest for Speed at Tokyo Auto Salon
The Quest for Speed was deployed on social media via a Facebook application that gratified the audience with instant rewards as they take their place at the driver’s seat and step on an accelerator pedal to activate a speedometer.
Thousands of automobile enthusiasts were engaged online and directed to the ticketed event to redeem their rewards.
03.2013I.T Is On! - Socially-integrated mobile campaign lights up I.T Show
'I.T Is On' was deployed on mobile phones and tablets via a web application that transmitted 'live' updates of special promotions, price updates, product images and videos to tens of thousands of followers. Followers could also find out where their favourite booths are located via a virtual map and receive chances to spin the virtual I.T Show Wheel to win gadgets such as the Macbook Pro and iMac.
02.2013IT Begins Now! - Prelude campaign for I.T. Show 2013 launched
Taking the perspective of technophiles who can’t wait to get their hands on the latest gadgets, the consumer engagement programme for IT Show 2013 kick-starts with 'Hype-I.T-Up- I.T. Begins Now!'.
'I.T. Begins Now!' rewards followers of IT Show 2013 with chances to win iPad minis and a Macbook Air. Winning chances are allocated according to the ability of followers to influence their social network to connect with I.T. Show 2013 on social media.
01.2013Make a dash for 100 AM goodies at the 100 AM Sprint!
Taking the perspective of shoppers who live, work and play in the city, we have launched a consumer engagement programme on social media for 100 AM, a brand new retail mall at Tanjong Pagar.
The initiative begins with a 'shopper-fan' acquisition campaign to reward shoppers who follow the mall across social media platforms.
Make a dash for a 100 AM shopping bag to uncover perks that include complimentary beverages at Starbucks, meals at Subway and a staycation at Amara Sanctuary!
12.2012Spread the Kleenex softness with The Christmas Express
The Christmas Express hopes to embody the spirit of giving by offering fans the opportunity to send a real surprise to their loved ones.
To celebrate this joyous occasion, a train of surprise gifts has been prepared and fans are encouraged to send their Christmas well-wishes as they nominate a friend to receive a surprise that is to be delivered to the door step of their friend.
11.2012Go Bingo! Bringing TNP Bingo back - with a social twist
The 2nd round of The New Paper Bingo Giveaway takes on a new digital dimension with the launch of the Bingo application on Facebook!
Deployed by digital creative agency noisycrayons, this is the first time that the wildly popular TNP Bingo contest is going digital.
11.2012Optimising consumer engagement on Facebook
To you who believe that the size of your fan base defines the success of your social media activities, we say size is not all. It's time to take a good look at how you are engaging your audience on Facebook Pages. Are we focused on publishing content that people find compelling and natural to engage with and share?
Find out how to best optimise your content on Facebook to get the most engagement in the news feed.
10.2012Singapore banks continue expansion path on Facebook
Singapore banks have an average of 20,271 fans on Facebook, an increase of 13% from August. 'Citibank Singapore' has the largest following on Facebook with a fan base of more than 41,000 fans. 'OCBC Bank', with 7,600 fans, has the smallest following. It is also the newest page among all banks.
10.2012Pass on the cheer, comfort and affection with Kleenex
Digital creative agency noisycrayons has deployed a digital engagement programme for Kleenex Tissues, a global icon for disposable paper handkerchiefs and wipes.
The initiative takes the perspective of Singaporeans who want the best for their family and therefore strives to make a difference to their lives, whether they're at home or out and about.
09.2012Singapore Flyer extends partnership with noisycrayons
The Singapore Flyer, an iconic attraction boasting a Facebook fan base of some 260,000 fans, has extended its relationship with digital creative agency noisycrayons to develop new digital engagement activities that will reach out to today's socially integrated and tech savvy urbanites in Singapore and the region.
09.2012Marshall Cavendish Education makes learning fun with Word Tango
Engagement activities, that are centered on the theme - 'We're having fun', rally parents and students to share stories of their learning journey on social media. To demonstrate how a learning activity can be fun and interesting, parents and children are invited to challenge each other to a match of Word Tango - a social word puzzle that gamifies the learning of new English words. Players are presented with scrambled words to solve and points (and prizes) are awarded for every correct answer.
09.2012Sunset In The City by Nikon woos the shutterbug in you
Renew your appreciation for the iconic landmarks of Singapore with Sunset in the City, Nikon Singapore's latest social media engagement initiative to engage photography enthusiasts who enjoy capturing the beauty of their world through their camera lenses.
The campaign is designed to add a social element to photography by encouraging participants to help each other out in their quests and compare notes about what makes a landmark in the Singaporean cityscape breathtakingly unique.
08.2012What's In Your Closet: A flirtation with dreamy romance
Be introduced to a wonderland of dreams, lace and romance with the latest initiative by homegrown sleepwear brand Les Affaires to engage sophisticated, fashion-conscious women and rally them to come forth and discover what lovely things await discovery in their closets.
A social media initiative conceptualized and deployed by digital creative agency noisycrayons, modern career women who are dynamic trendsetters and fashionistas are invited to explore what’s in their closets with Les Affaires.
08.2012Singapore banks build sizable following on Facebook
This update presents a snapshot of the growth in Facebook fan numbers among banks in Singapore.
Singapore banks have an average of 18,000 fans on Facebook. 'Citibank Singapore' has the largest following on Facebook with a fan base of more than 30,000 fans. 'DBS Cards', with 7,900 fans, has the smallest following.
07.2012Jean Yip's Project Perfect seeks beauty perfectionists
Be introduced to Project Perfect, homegrown beauty services pioneer Jean Yip Group's latest initiative to engage modern image conscious women in the region by rallying them to come forth and shed their chrysalises to become the epitome of feminine perfection.
Modern women between 20 to 45 years old are invited to undergo a makeover by Jean Yip Group. Contestants register their interest by expressing how looking and feeling better would help them lead more confident and fulfilling lives.
07.2012Paradise Group whips up 'a feast of good life' on social media
Paradise Group Holdings, a home grown culinary brand with an extensive network of restaurants in Singapore, invites discerning diners to celebrate the many flavours of Chinese cuisine on social media.
Conceptualised, deployed and managed by noisycrayons, the campaign, named What's on Your Plate? rallies Singaporeans with a taste for good food to pick 1 of 8 plates presented to them on their screen and be rewarded with dining perks.
07.2012Maybank goes to the movies with youths on social media
noisycrayons has launched a social cinema for Maybank Singapore.
The Maybank eVibes Movie Giveaway rallies more than 200 Singaporean students to invite a friend to watch a movie together. The campaign is designed to provide compelling reasons for students to recommend the giveaway to their friends, and by extension and increase their awareness of Maybank’s eVibes card.
02.2012S'pore retail malls scale up consumer engagement on social media
There is a shift in digital marketing focus of retail malls in Singapore. From the days of display banners and electronic mailers, retail malls are now looking to adopt platforms that provide integrated social functions where shoppers can recommend promotions and positive experiences to friends in their social network.
We find out how how malls in Singapore are building up a sizable group of followers through social media.
01.2012Opportunities for S'pore banks to further embrace social media
How are banks in Singapore leveraging on social media to market and brand their products and services?
This week, we measure the relative success of bank fan pages on Facebook by looking at their outreach (number of fans) and level of engagement (number of people who interact with the bank).