all things socially digital

Asia’s leading digital creative company.

Specialising in creating experiences, technologies and content that help brands deepen engagement with their consumers across all digital touch points.

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Updates

Set off on a Quest for Speed at Tokyo Auto Salon 04.2013Set off on a Quest for Speed at Tokyo Auto Salon



Set off on a Quest for Speed at Tokyo Auto SalonThe Quest for Speed was deployed on social media via a Facebook application that gratified the audience with instant rewards as they take their place at the driver’s seat and step on an accelerator pedal to activate a speedometer.

Thousands of automobile enthusiasts were engaged online and directed to the ticketed event to redeem their rewards.
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I.T Is On! - Socially-integrated mobile campaign lights up I.T Show 03.2013I.T Is On! - Socially-integrated mobile campaign lights up I.T Show



I.T Is On! - Socially-integrated mobile campaign lights up I.T Show'I.T Is On' was deployed on mobile phones and tablets via a web application that transmitted 'live' updates of special promotions, price updates, product images and videos to tens of thousands of followers.  Followers could also find out where their favourite booths are located via a virtual map and receive chances to spin the virtual I.T Show Wheel to win gadgets such as the Macbook Pro and iMac.
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IT Begins Now! - Prelude campaign for I.T. Show 2013 launched 02.2013IT Begins Now! - Prelude campaign for I.T. Show 2013 launched



IT Begins Now! - Prelude campaign for I.T. Show 2013 launchedTaking the perspective of technophiles who can’t wait to get their hands on the latest gadgets, the consumer engagement programme for IT Show 2013 kick-starts with 'Hype-I.T-Up- I.T. Begins Now!'.

'I.T. Begins Now!' rewards followers of IT Show 2013 with chances to win iPad minis and a Macbook Air. Winning chances are allocated according to the ability of followers to influence their social network to connect with I.T. Show 2013 on social media.
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Make a dash for 100 AM goodies at the 100 AM Sprint! 01.2013Make a dash for 100 AM goodies at the 100 AM Sprint!



Make a dash for 100 AM goodies at the 100 AM Sprint!Taking the perspective of shoppers who live, work and play in the city, we have launched a consumer engagement programme on social media for 100 AM, a brand new retail mall at Tanjong Pagar.

The initiative begins with a 'shopper-fan' acquisition campaign to reward shoppers who follow the mall across social media platforms.

Make a dash for a 100 AM shopping bag to uncover perks that include complimentary beverages at Starbucks, meals at Subway and a staycation at Amara Sanctuary!
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Spread the Kleenex softness with The Christmas Express 12.2012Spread the Kleenex softness with The Christmas Express



Spread the Kleenex softness with The Christmas ExpressThe Christmas Express hopes to embody the spirit of giving by offering fans the opportunity to send a real surprise to their loved ones.

To celebrate this joyous occasion, a train of surprise gifts has been prepared and fans are encouraged to send their Christmas well-wishes as they nominate a friend to receive a surprise that is to be delivered to the door step of their friend.
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Go Bingo! Bringing TNP Bingo back - with a social twist 11.2012Go Bingo! Bringing TNP Bingo back - with a social twist



Go Bingo! Bringing TNP Bingo back - with a social twistThe 2nd round of The New Paper Bingo Giveaway takes on a new digital dimension with the launch of the Bingo application on Facebook!

Deployed by digital creative agency noisycrayons, this is the first time that the wildly popular TNP Bingo contest is going digital.
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Optimising consumer engagement on Facebook 11.2012Optimising consumer engagement on Facebook



Optimising consumer engagement on FacebookTo you who believe that the size of your fan base defines the success of your social media activities, we say size is not all. It's time to take a good look at how you are engaging your audience on Facebook Pages. Are we focused on publishing content that people find compelling and natural to engage with and share?

Find out how to best optimise your content on Facebook to get the most engagement in the news feed.
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Singapore banks continue expansion path on Facebook 10.2012Singapore banks continue expansion path on Facebook



Singapore banks continue expansion path on FacebookSingapore banks have an average of 20,271 fans on Facebook, an increase of 13% from August. 'Citibank Singapore' has the largest following on Facebook with a fan base of more than 41,000 fans. 'OCBC Bank', with 7,600 fans, has the smallest following. It is also the newest page among all banks.
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Pass on the cheer, comfort and affection with Kleenex 10.2012Pass on the cheer, comfort and affection with Kleenex



Pass on the cheer, comfort and affection with KleenexDigital creative agency noisycrayons has deployed a digital engagement programme for Kleenex Tissues, a global icon for disposable paper handkerchiefs and wipes.

The initiative takes the perspective of Singaporeans who want the best for their family and therefore strives to make a difference to their lives, whether they're at home or out and about.
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Singapore Flyer extends partnership with noisycrayons 09.2012Singapore Flyer extends partnership with noisycrayons



Singapore Flyer extends partnership with noisycrayonsThe Singapore Flyer, an iconic attraction boasting a Facebook fan base of some 260,000 fans, has extended its relationship with digital creative agency noisycrayons to develop new digital engagement activities that will reach out to today's socially integrated and tech savvy urbanites in Singapore and the region.
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Marshall Cavendish Education makes learning fun with Word Tango 09.2012Marshall Cavendish Education makes learning fun with Word Tango



Marshall Cavendish Education makes learning fun with Word TangoEngagement activities, that are centered on the theme - 'We're having fun', rally parents and students to share stories of their learning journey on social media. To demonstrate how a learning activity can be fun and interesting, parents and children are invited to challenge each other to a match of Word Tango - a social word puzzle that gamifies the learning of new English words. Players are presented with scrambled words to solve and points (and prizes) are awarded for every correct answer. 
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Sunset In The City by Nikon woos the shutterbug in you 09.2012Sunset In The City by Nikon woos the shutterbug in you



Sunset In The City by Nikon woos the shutterbug in youRenew your appreciation for the iconic landmarks of Singapore with Sunset in the City, Nikon Singapore's latest social media engagement initiative to engage photography enthusiasts who enjoy capturing the beauty of their world through their camera lenses.

The campaign is designed to add a social element to photography by encouraging participants to help each other out in their quests and compare notes about what makes a landmark in the Singaporean cityscape breathtakingly unique.
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What's In Your Closet: A flirtation with dreamy romance 08.2012What's In Your Closet: A flirtation with dreamy romance



What's In Your Closet: A flirtation with dreamy romanceBe introduced to a wonderland of dreams, lace and romance with the latest initiative by homegrown sleepwear brand Les Affaires to engage sophisticated, fashion-conscious women and rally them to come forth and discover what lovely things await discovery in their closets.

A social media initiative conceptualized and deployed by digital creative agency noisycrayons, modern career women who are dynamic trendsetters and fashionistas are invited to explore what’s in their closets with Les Affaires.
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Singapore banks build sizable following on Facebook 08.2012Singapore banks build sizable following on Facebook



Singapore banks build sizable following on FacebookThis update presents a snapshot of the growth in Facebook fan numbers among banks in Singapore.

Singapore banks have an average of 18,000 fans on Facebook. 'Citibank Singapore' has the largest following on Facebook with a fan base of more than 30,000 fans. 'DBS Cards', with 7,900 fans, has the smallest following.
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Jean Yip's Project Perfect seeks beauty perfectionists 07.2012Jean Yip's Project Perfect seeks beauty perfectionists



Jean Yip's Project Perfect seeks beauty perfectionistsBe introduced to Project Perfect, homegrown beauty services pioneer Jean Yip Group's latest initiative to engage modern image conscious women in the region by rallying them to come forth and shed their chrysalises to become the epitome of feminine perfection.

Modern women between 20 to 45 years old are invited to undergo a makeover by Jean Yip Group. Contestants register their interest by expressing how looking and feeling better would help them lead more confident and fulfilling lives.
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Paradise Group whips up 'a feast of good life' on social media 07.2012Paradise Group whips up 'a feast of good life' on social media



Paradise Group whips up 'a feast of good life' on social mediaParadise Group Holdings, a home grown culinary brand with an extensive network of restaurants in Singapore, invites discerning diners to celebrate the many flavours of Chinese cuisine on social media.

Conceptualised, deployed and managed by noisycrayons, the campaign, named What's on Your Plate? rallies Singaporeans with a taste for good food to pick 1 of 8 plates presented to them on their screen and be rewarded with dining perks.
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Maybank goes to the movies with youths on social media 07.2012Maybank goes to the movies with youths on social media



Maybank goes to the movies with youths on social medianoisycrayons has launched a social cinema for Maybank Singapore. 

The Maybank eVibes Movie Giveaway rallies more than 200 Singaporean students to invite a friend to watch a movie together. The campaign is designed to provide compelling reasons for students to recommend the giveaway to their friends, and by extension and increase their awareness of Maybank’s eVibes card.
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S'pore retail malls scale up consumer engagement on social media 02.2012S'pore retail malls scale up consumer engagement on social media



S'pore retail malls scale up consumer engagement on social mediaThere is a shift in digital marketing focus of retail malls in Singapore. From the days of display banners and electronic mailers,  retail malls are now looking to adopt platforms that provide integrated social functions where shoppers can recommend promotions and positive experiences to friends in their social network.

We find out how how malls in Singapore are building up a sizable group of followers through social media.
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Opportunities for S'pore banks to further embrace social media 01.2012Opportunities for S'pore banks to further embrace social media



Opportunities for S'pore banks to further embrace social mediaHow are banks in Singapore leveraging on social media to market and brand their products and services?

This week, we measure the relative success of bank fan pages on Facebook by looking at their outreach (number of fans) and level of engagement (number of people who interact with the bank).
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noisycrayons

About noisycrayons

Who we are

We are Asia’s leading digital-creative company.

At noisycrayons, we help brands build meaningful digital relationships with passionate consumers.

Our consumer-centric digital marketing programmes are focused on influencer activation, creative communication and interactive engagement.

We create experiences, content and internet applications that help brands deepen engagement with their target audiences. The intimate relationship we cultivate between brand and consumer drives brand advocacy and facilitates word-of-mouth recommendations among friends in the social network.

We are a passionate team of intellectual strategists, energetic communication artists and committed developers who thrive on innovation and ideation.

We dream, breathe and live the brands of our clients.

What we do

Digital Marketing Strategy
Digital Marketing Strategy
Community Engagement
Community Engagement
Application Deployment
Application Deployment
Media Planning & Execution
Media Planning
& Execution

Our Services

Digital Marketing Strategy

At noisycrayons, we work to ensure a successful digital programme.

Every client initiative undergoes a thorough analysis and planning process to uncover the most engaging and creative ideas and concepts. Our relentless pursuit for a coherent and holistic brand story in the digital world has set us apart from convention.

Our methodology is uniquely effective in generating ideas for consumer-oriented programmes that transform how brands communicate online with their target audience.

We turn the naysayers into fans, fans into faithful advocates, and the neutral into believers.

Services:

  • Audience identification and personification
  • Competitive analysis
  • Needs assessment and requirements prioritisation
  • Creative concepts and design direction
  • Digital/Social Media Marketing Roadmap and Implementation Plan

Application Deployment

We develop applications that drive interaction between brand and community.

Supported by a team of in-house technologists, we develop applications from the ground up and ensure that deployments are seamlessly integrated with the most adopted social media platforms today.

We make consumer experience a priority. Interfaces are created for maximum user-friendliness and presentational impact. We adopt consistent design directions and treatments across platforms to demonstrate unified brand messages and enhance the way brands are presented to their audiences.

Services:

  • Game-boarding of consumer engagement games and contests
  • Visual and interaction design
  • Be-spoke development of marketing-driven social applications and games

Community Engagement

An exceptional digital marketing campaign is epitomised by our ability to engage with stories and experiences. This is why we look to find that shared passion and relevant association from which we can shape a meaningful story and turn passive fans into passionate advocates.

Services:

  • Communication management on digital platforms (eg Facebook Fan Pages)
  • Proactive community engagement
  • Brand reputation monitor
  • Crisis management
  • Customer response and moderation

Media Planning

We have a solid grasp of what it takes to make it big in online advertising. We work with our clients to determine the platforms best suited to their advertising spend, and then make effective investments into the right space for maximum activation.

Services:

  • Media buys on platforms with the best fit
  • Monitor and optimise campaigns across platforms on the go
noisycrayons

Approach

Our Consumer Engagement Framework has been put through years of refinement and is robustly guided by best practices from on-ground implementations.

Social Media Marketing - Consumer Engagement

Consumer Engagement Framework

We create compelling experiences for your audience so that they will follow and share brand messages with their social networks.

Activities:

  1. ACTIVATE the audience by facilitating social discovery
  2. COMMUNICATE stories and experience on social mediums
  3. INCENTIVISE interactions by rewarding them in contests and games
noisycrayons

Clients

We help our clients create opportunities for consumers to be immersed in positive brand experiences across digital touchpoints. We dream, breathe and live the brands of our clients.

Social Media Marketing for L'Oreal ParisL'Oreal Paris and Her World (SG)


Social Media Marketing for 100 AM100 AM (SG)


Social Media Marketing for Amara Sanctuary Resort SentosaAmara Sanctuary Resort Sentosa (SG)


Cut n Craft - Gucci and Her World SingaporeGucci & Her World (SG)


See You At Marina Bay SandsMarina Bay Sands


Next Cover Model for 313 Somerset313 @ Somerset (SG) - Fall Cover Model


Mobile Social Application for Maybank SingaporeMaybank (SG) - Mobile e-Services


Social Media Marketing for Maybank SingaporeMaybank (SG) - eVibes


Social Media Marketing for Maybank SingaporeMaybank (SG) - Man Utd Platinum Visa


Social Media Marketing for Paradise GroupParadise Group (SG)


Social Media Marketing for Paradise GroupParadise Group (SG) - Kungfu Paradise


Social Media Marketing for Pandora SingaporePandora (SG)


Social Media Marketing for Royal Plaza on ScottsRoyal Plaza on Scotts (SG)


Social Media Marketing for Toshiba Malaysia Home AppliancesToshiba (MY) - Home Appliances


Social Media Marketing for Toshiba MalaysiaToshiba (MY) - Regza TV
Social Media Marketing for Tokyo Auto Salon MediacorpMediacorp (SG) - Tokyo Auto Salon


Social Media Marketing for IT Show 2013I.T. Show 2013 (SG) - I.T. Begins Now!


Social Media Marketing for The New PaperThe New Paper (SG)


Social Media Marketing for Poh Heng Jewellery SingaporePoh Heng Jewellery (SG)


Social Media Marketing for Kleenex SingaporeKleenex (SG)


Social Media Marketing for Marshall Cavendish EducationMarshall Cavendish Education (SG)


Social Media Marketing for Nikon SingaporeNikon (SG)


Social Media Marketing for Les AffairesLes Affaires (S.E. Asia)


Social Media Marketing for HTC SingaporeHTC (SG)


Digital Media Marketing for Singapore FlyerSingapore Flyer (Asia)


Social Media Marketing for Jean Yip GroupJean Yip (S.E. Asia)


Social Media Marketing for Bella Skin CareBella Skin Care


Social Media Marketing for Svenson HaircareSvenson Haircare


Social Media Marketing for Marie France BodylineMarie France Bodyline


Social Media Marketing for Toshiba MalaysiaToshiba (MY) - The Regza Dash
noisycrayons

Work for noisycrayons

Looking for an opportunity to shape the direction of one of the most dynamic digital marketing companies in the region? Think you possess the temperament to work in a team that throws convention out the window and makes its own?

We are looking for intelligent and motivated professionals who are inspired to think out of the box and change the world for the better. We have a great culture that values big ideas, creative thinking, teamwork and results. We are an emerging new age company based in Singapore, and we’re raring to sink our teeth into the challenges coming our way.

Come help build a company that revolutionises the way consumer brands connect with past, present and future audiences on a massive scale.

Join our team as:

1. Project Associate

You will be responsible for the overall direction, coordination, implementation, execution, control and completion of digital marketing campaigns. You also serve as the primary business contact for the client and should build relationships with clients to encourage new and repeat business opportunities.

Education, Experience, and Skills

  • Two to three years of Account/Project Management experience
  • Fresh university graduates will be considered
  • Degree in Technology, Communications, PR or Marketing
  • Excellent written and oral communication skills

Responsibilities:

  • Think, conceptualize and implement digital marketing campaigns to meet client’s objectives and requirements
  • Work with team of designers and developers to conceptualize and deploy web applications on time
  • Constantly monitor and report on progress of campaign development to all stakeholders
  • Implement and manage project changes and interventions to achieve project outputs
  • Provide quality assurance

Attributes:

  • Passion in digital marketing
  • Ability to create new ideas all the time
  • Comfortable servicing client needs and maintaining client relationships - Possess great ability to build rapport and engage client on their requirements
  • Ability to communicate in a clear and logical manner
  • Meticulous, conscientious and possess a good attitude
  • Positive, constructive and willing to work as part of a team

2. Communication & Engagement Associate (Social Writer)

You will develop brand-related messages and manage online conversations on key platforms. You will also be part of the creative team to conceptualize the most effective communication tactics to facilitate the propagation of brand messages.

Education, Experience, and Skills

  • Two to three years of feature writing, copywriting and public relations experience
  • Fresh university graduates will be considered
  • Degree in Communications, PR or Marketing
  • Experience in online community management and blogging
  • Excellent written and oral communication skills

Responsibilities:

  • Develop engagement strategy and editorial plan
  • Create, facilitate, manage and monitor conversations between brands and customers
  • Contribute insights and ideas and effectively communicate project status/challenges
  • Research and assess communication methods and share findings with other team members

Attributes

  • Flair in content production
  • Comfortable servicing client needs and maintaining client relationships
  • Self-motivated
  • Willing to learn, experiment and grow
  • Positive, constructive and willing to work as part of a team

3. Web Application Developer

You plan and develop web applications in PHP and mySQL that will deliver a great user experience.

Education, Experience, and Skills

  • Degree in Computer Science or Engineering
  • Thorough understanding of web application development using PHP
  • Experience in database design and programming using MySQL
  • Practical experience developing interfaces using HTML5, CSS3, and jQuery
  • Proficiency with cross-browser/cross-platform issues
  • Thorough knowledge of W3C standards for coding and accessibility
  • Experience with Linux based operating systems and web servers
  • Basic understanding of graphic design processes and tools (i.e. Photoshop and Illustrator)
  • Proficient written and oral communication skills

Responsibilities:

  • Think, design and define web applications to meet client’s marketing objectives
  • Develop database-driven websites and applications according to blueprint and specifications in a team setting
  • Test & run quality checks on applications
  • Research and assess technologies and share findings with other team members

Attributes:

  • Well versed in PHP, mySQL, Facebook API, Ajax (jQuery) and Javascript
  • Passion for creating engaging applications that wow the audience
  • Proactive and highly motivated individual who is adept at learning new languages and software
  • Methodical and logical nature
  • Committed to building highly usable and engaging web properties

4. Flash Application Developer

Education, Experience, and Skills

  • Experience in web application development using Flash and ActionScript
  • Proficiency with cross-browser/cross-platform issues
  • Understanding of graphic design processes and tools (i.e. Photoshop and Illustrator)
  • Proficient written and oral communication skills

Responsibilities:

  • Think, storyboard and design flash-based applications and games to meet marketing objectives
  • Develop flash applications according to blueprint and specifications
  • Test & run quality checks on applications

Attributes:

  • Well versed in Adobe Flash and ActionScript 3
  • Familiarity with Facebook API
  • An eye for aesthetically edgy interactive application design that wows the audience
  • Proactive and highly motivated developer who can constantly suggest new concepts, ideas and improvement opportunities

5. Multi-media Designer/ User Experience Specialist

You must possess the flair to conceptualize, design and implement great-looking applications and digital assets that will deliver a compelling user experience. Education, Experience, and Skills

Education, Experience, and Skills

  • Practical experience developing web interfaces using Adobe Creative Suite (Photoshop and Illustrator) and Macromedia Studio (Flash and ActionScript)
  • Solid understanding of navigation and GUI for maximizing usability
  • Knowledge of CSS, HTML, JavaScript and Ajax will be advantageous

Responsibilities:

  • Think, design and implement 'look and feel' of web applications to meet marketing objectives Utilize storyboarding and graphical mock-ups

Attributes:

  • Possess artistic sensibility and visual communication ability
  • Demonstrate creative, technical and analytical skills
  • Desire and willingness to work in a collaborative, innovative, flexible and team-oriented environment
  • An eye for everything that looks good

Want to learn more? Drop us a note at hr@noisycrayons.com

noisycrayons

Contact Us

noisycrayons is nestled within the sprawling campus of SPH Media Centre at Genting Lane. We make great hot chocolate, play a brilliant game of pool and have a cozy meeting space. Get in touch to talk about how we might be able to work together.

   
   
   
   
   
   
   
   
   

Noisy Crayons Pte Ltd
82 Genting Lane
Media Centre Level 4
Singapore 349567
T: +65 65717172
F: +65 65717185
E: info@noisycrayons.com

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