Updates

05.2012Paradise Group restaurants go social with noisycrayons

Paradise Group Holdings has appointed noisycrayons to strategise, deploy and manage social media activities for its restaurant brands.

As part of a sustained initiative to engage and increase brand influence on net-savvy local diners who congregate on key social media platforms to discuss dining, Paradise Group will launch a series of consumer engagement campaigns in the next 12 months.
Details

04.2012Celebrate an unforgettable Mother’s Day with PANDORA Singapore

noisycrayons has launched a social media campaign for international jewellery brand, PANDORA. Through the 2-week campaign to celebrate Mother's Day, PANDORA hopes to showcase the affinity between mother and child, as well as honour all mothers who have provided their families with the care and love that lasts a lifetime.
Details

04.2012Singapore Flyer celebrates 4th Anniversary on social media

noisycrayons, the digital communication and creative agency of the Singapore Flyer, has been commissioned by the largest observatory wheel in the world to launch a consumer engagement campaign via social media to celebrate its 4th Anniversary.

The campaign positions the Singapore Flyer Fan Page on Facebook as a City Concierge for tourists and Singapore residents who want to find out more about the island and are looking for a lifestyle destination to unwind and have fun.
Details

03.2012Beauty brands Marie France, Bella, Svenson engage on social media

noisycrayons, a digital creative agency based in Singapore, has launched three consumer engagement campaigns on Facebook for Marie France Bodyline, Bella Skin Care and Svenson Hair Care in Indonesia today.

Targeting modern Indonesian men and women who are health and beauty conscious, the campaigns engage fans on beauty and wellness conversations and incentivise them to interact with the brands via interactive contests.
Details

02.2012S'pore retail malls scale up consumer engagement on social media

There is a shift in digital marketing focus of retail malls in Singapore. From the days of display banners and electronic mailers, retail malls are now looking to adopt platforms that provide integrated social functions where shoppers can recommend promotions and positive experiences to friends in their social network.

We find out how how malls in Singapore are building up a sizable group of followers through social media.
Details

01.2012Opportunities for S'pore banks to further embrace social media

How are banks in Singapore leveraging on social media to market and brand their products and services?

This week, we measure the relative success of bank fan pages on Facebook by looking at their outreach (number of fans) and level of engagement (number of people who interact with the bank).
Details

About noisycrayons

Who we are

We are Asia’s leading digital-creative company.

At noisycrayons, we help brands build meaningful digital relationships with passionate consumers.

Our consumer-centric digital marketing programmes are focused on influencer activation, creative communication and interactive engagement.

We create experiences, content and internet applications that help brands deepen engagement with their target audiences. The intimate relationship we cultivate between brand and consumer drives brand advocacy and facilitates word-of-mouth recommendations among friends in the social network.

We are a passionate team of intellectual strategists, energetic communication artists and committed developers who thrive on innovation and ideation.

We dream, breathe and live the brands of our clients.

What we do

Digital Marketing Strategy

Community Engagement

Application Deployment

Media Planning
& Execution

Our Services

Digital Marketing Strategy

At noisycrayons, we work to ensure a successful digital programme.

Every client initiative undergoes a thorough analysis and planning process to uncover the most engaging and creative ideas and concepts. Our relentless pursuit for a coherent and holistic brand story in the digital world has set us apart from convention.

Our methodology is uniquely effective in generating ideas for consumer-oriented programmes that transform how brands communicate online with their target audience.

We turn the naysayers into fans, fans into faithful advocates, and the neutral into believers.

Services:

Audience identification and personification
Competitive analysis
Needs assessment and requirements prioritisation
Creative concepts and design direction
Digital/Social Media Marketing Roadmap and Implementation Plan

Application Deployment

We develop applications that drive interaction between brand and community.

Supported by a team of in-house technologists, we develop applications from the ground up and ensure that deployments are seamlessly integrated with the most adopted social media platforms today.

We make consumer experience a priority. Interfaces are created for maximum user-friendliness and presentational impact. We adopt consistent design directions and treatments across platforms to demonstrate unified brand messages and enhance the way brands are presented to their audiences.

Services:

Game-boarding of consumer engagement games and contests
Visual and interaction design
Be-spoke development of marketing-driven social applications and games

Community Engagement

An exceptional digital marketing campaign is epitomised by our ability to engage with stories and experiences. This is why we look to find that shared passion and relevant association from which we can shape a meaningful story and turn passive fans into passionate advocates.

Services:

Communication management on digital platforms (eg Facebook Fan Pages)
Proactive community engagement
Brand reputation monitor
Crisis management
Customer response and moderation

Media Planning

We have a solid grasp of what it takes to make it big in online advertising. We work with our clients to determine the platforms best suited to their advertising spend, and then make effective investments into the right space for maximum activation.

Services:

Media buys on platforms with the best fit
Monitor and optimise campaigns across platforms on the go

Approach

Our Consumer Engagement Framework has been put through years of refinement and is robustly guided by best practices from on-ground implementations.

Social Media Marketing - Consumer Engagement

Consumer Engagement Framework

We create compelling experiences for your audience so that they will follow and share brand messages with their social networks.

Activities:

ACTIVATE the audience by facilitating social discovery
COMMUNICATE stories and experience on social mediums
INCENTIVISE interactions by rewarding them in contests and games

Clients

We help our clients create opportunities for consumers to be immersed in positive brand experiences across digital touchpoints. We dream, breathe and live the brands of our clients.

Social Media Marketing for Paradise Group

Paradise Group - Kungfu Paradise (SG)

Social Media Marketing for Pandora Singapore

Pandora (SG)

Social Media Marketing for Royal Plaza on Scotts

Royal Plaza on Scotts (SG)

Social Media Marketing for Toshiba Malaysia Home Appliances

Toshiba Home Appliances (MY)

Social Media Marketing for Toshiba Malaysia

Toshiba Regza (MY)

Digital Media Marketing for Singapore Flyer

Singapore Flyer (Asia)

Social Media Marketing for Bella Skin Care

Bella Skin Care

Social Media Marketing for Svenson Haircare

Svenson Haircare

Social Media Marketing for Marie France Bodyline

Marie France Bodyline

Work for noisycrayons

Looking for an opportunity to shape the direction of one of the most dynamic digital marketing companies in the region? Think you possess the temperament to work in a team that throws convention out the window and makes its own?

We are looking for intelligent and motivated professionals who are inspired to think out of the box and change the world for the better. We have a great culture that values big ideas, creative thinking, teamwork and results. We are an emerging new age company based in Singapore, and we’re raring to sink our teeth into the challenges coming our way.

Come help build a company that revolutionises the way consumer brands connect with past, present and future audiences on a massive scale.

Join our team as:

1. Project Associate

You will be responsible for the overall direction, coordination, implementation, execution, control and completion of digital marketing campaigns. You also serve as the primary business contact for the client and should build relationships with clients to encourage new and repeat business opportunities.

Education, Experience, and Skills

Two to three years of Account/Project Management experience
Fresh university graduates will be considered
Degree in Technology, Communications, PR or Marketing
Excellent written and oral communication skills

Responsibilities:

Think, conceptualize and implement digital marketing campaigns to meet client’s objectives and requirements
Work with team of designers and developers to conceptualize and deploy web applications on time
Constantly monitor and report on progress of campaign development to all stakeholders
Implement and manage project changes and interventions to achieve project outputs
Provide quality assurance

Attributes:

Passion in digital marketing
Ability to create new ideas all the time
Comfortable servicing client needs and maintaining client relationships - Possess great ability to build rapport and engage client on their requirements
Ability to communicate in a clear and logical manner
Meticulous, conscientious and possess a good attitude
Positive, constructive and willing to work as part of a team

2. Communication & Engagement Associate (Social Writer)

You will develop brand-related messages and manage online conversations on key platforms. You will also be part of the creative team to conceptualize the most effective communication tactics to facilitate the propagation of brand messages.

Education, Experience, and Skills

Two to three years of feature writing, copywriting and public relations experience
Fresh university graduates will be considered
Degree in Communications, PR or Marketing
Experience in online community management and blogging
Excellent written and oral communication skills

Responsibilities:

Develop engagement strategy and editorial plan
Create, facilitate, manage and monitor conversations between brands and customers
Contribute insights and ideas and effectively communicate project status/challenges
Research and assess communication methods and share findings with other team members

Attributes

Flair in content production
Comfortable servicing client needs and maintaining client relationships
Self-motivated
Willing to learn, experiment and grow
Positive, constructive and willing to work as part of a team

3. Web Application Developer

You plan and develop web applications in PHP and mySQL that will deliver a great user experience.

Education, Experience, and Skills

Degree in Computer Science or Engineering
Thorough understanding of web application development using PHP
Experience in database design and programming using MySQL
Practical experience developing interfaces using HTML5, CSS3, and jQuery
Proficiency with cross-browser/cross-platform issues
Thorough knowledge of W3C standards for coding and accessibility
Experience with Linux based operating systems and web servers
Basic understanding of graphic design processes and tools (i.e. Photoshop and Illustrator)
Proficient written and oral communication skills

Responsibilities:

Think, design and define web applications to meet client’s marketing objectives
Develop database-driven websites and applications according to blueprint and specifications in a team setting
Test & run quality checks on applications
Research and assess technologies and share findings with other team members

Attributes:

Well versed in PHP, mySQL, Facebook API, Ajax (jQuery) and Javascript
Passion for creating engaging applications that wow the audience
Proactive and highly motivated individual who is adept at learning new languages and software
Methodical and logical nature
Committed to building highly usable and engaging web properties

4. Flash Application Developer

Education, Experience, and Skills

Experience in web application development using Flash and ActionScript
Proficiency with cross-browser/cross-platform issues
Understanding of graphic design processes and tools (i.e. Photoshop and Illustrator)
Proficient written and oral communication skills

Responsibilities:

Think, storyboard and design flash-based applications and games to meet marketing objectives
Develop flash applications according to blueprint and specifications
Test & run quality checks on applications

Attributes:

Well versed in Adobe Flash and ActionScript 3
Familiarity with Facebook API
An eye for aesthetically edgy interactive application design that wows the audience
Proactive and highly motivated developer who can constantly suggest new concepts, ideas and improvement opportunities

5. Multi-media Designer/ User Experience Specialist

You must possess the flair to conceptualize, design and implement great-looking applications and digital assets that will deliver a compelling user experience. Education, Experience, and Skills

Education, Experience, and Skills

Practical experience developing web interfaces using Adobe Creative Suite (Photoshop and Illustrator) and Macromedia Studio (Flash and ActionScript)
Solid understanding of navigation and GUI for maximizing usability
Knowledge of CSS, HTML, JavaScript and Ajax will be advantageous

Responsibilities:

Think, design and implement 'look and feel' of web applications to meet marketing objectives Utilize storyboarding and graphical mock-ups

Attributes:

Possess artistic sensibility and visual communication ability
Demonstrate creative, technical and analytical skills
Desire and willingness to work in a collaborative, innovative, flexible and team-oriented environment
An eye for everything that looks good

Want to learn more? Drop us a note at hr@noisycrayons.com

Contact Us

noisycrayons is nestled within the sprawling campus of SPH Media Centre at Genting Lane. We make great hot chocolate, play a brilliant game of pool and have a cozy meeting space. Get in touch to talk about how we might be able to work together.



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Noisy Crayons Pte Ltd
82 Genting Lane
Media Centre Level 4
Singapore 349567
T: +65 65717172
F: +65 65717185
E: info@noisycrayons.com

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