Park Hotel Alexandra - Trails of Alexandra
November 3, 2015
  • Creative concept and art direction
  • Gamification and Facebook application
  • Campaign management and media planning


Trails of Alexandra is an interactive, discovery-oriented campaign on social media for Park Hotel Alexandra. The campaign invites guests from Singapore and the region to explore the best kept secrets around Alexandra in Singapore. Guests answers a series of trivia on iconic spots to stand a chance to win a one night suite stay at Park Hotel Alexandra.

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