Park Hotel Alexandra - Trails of Alexandra
SERVICES
- Creative concept and art direction
- Gamification and Facebook application
- Campaign management and media planning
Concept
Trails of Alexandra is an interactive, discovery-oriented campaign on social media for Park Hotel Alexandra. The campaign invites guests from Singapore and the region to explore the best kept secrets around Alexandra in Singapore. Guests answers a series of trivia on iconic spots to stand a chance to win a one night suite stay at Park Hotel Alexandra.