Poh Heng Jewellery (SG) - The Charming Minnie Match
September 11, 2014
  • Creative concept and art direction
  • Gamification and social application deployment


Conceptualised ‘A Charming Minnie Match : Which Minnie Charm Are You’ – a digital-social campaign by Poh Heng Jewellery to celebrate the launch of a collection of Minnie Mouse pendants for fashion-conscious women. The campaign invokes the curiousity of young women by having them respond to a quiz to discover their personalities. Every woman will be recommended a Minnie Mouse pendant that best-fits her personality and dress sense!

Marina Bay Sands
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