Poh Heng Jewellery (SG) - The Charming Minnie Match
SERVICES
- Creative concept and art direction
- Gamification and social application deployment
Concept
Conceptualised ‘A Charming Minnie Match : Which Minnie Charm Are You’ – a digital-social campaign by Poh Heng Jewellery to celebrate the launch of a collection of Minnie Mouse pendants for fashion-conscious women. The campaign invokes the curiousity of young women by having them respond to a quiz to discover their personalities. Every woman will be recommended a Minnie Mouse pendant that best-fits her personality and dress sense!