Singapore Polytechnic - Pick a Swag - SP Sure Pass Kit
June 13, 2016
  • Creative concept and art direction
  • Gamification and Facebook application


Pick a Swag for Singapore Polytechnic is an interactive campaign that supports the publicity for the SP Sure Pass Kit, a study package of gifts and motivational tips put together for O-Level students. A web-based, mobile optimised microsite cum Facebook application lets students represent their school and vote for their Swag of choice. The Swags form part of the prized additions to the kit which students can take home when Singapore Polytechnic drops by to distribute the kit.

Gold Blitz by Maybank Singapore
All Works