WORKS

Concept

“Discover PORTA” is a discovery-oriented campaign to celebrate the launch of PORTA Fine Food & Import Company, Park Hotel Clarke Quay (PHCQ)’s latest dining establishment for modern European cuisine. The campaign, deployed via a web-based application for desktop and mobile devices, allows fans to tour the restaurant virtually to learn more about its iconic dishes, and immerse themselves in the personality of its art-style deco. It blends popular game mechanics of exploration, and problem-solving and begins with the introduction of Clarke, the voice of PORTA, who guides visitors through the PORTA experience. Visitors can also attempt a series of puzzles to earn invites to the Chef’s Table event.