Mon Bijou (Millennium Hotels and Resorts) - Bon Appetit
SERVICES
- Creative concept and art direction
- Gamification and Facebook application
- Content marketing
- Media Buy and optimisation
Concept
Deploy launch campaign for Mon Bijou Singapore, a French cafe by Millennium Hotels and Resorts. Singaporeans are invited to discover what’s on their plates via a web application on mobile. Each turn of the plate earns fans of Mon Bijou a reward that includes a staycation, a feast for 6 and $100 dining vouchers. Dishes and offerings at the cafe are also showcased.