Marie France Bodyline - Brand management
SERVICES
- Engagement & lead acquisition strategy
- Social media communication programme
- Creative direction
- Social application deployment
Concept
Deployed ‘Unveil A New You’ to activate 7.5m Indonesian women. Positioned the Marie France Bodyline Fan Page as a Beauty and Wellness Channel for Women. ‘Unveil A New You’ provided women with beauty and wellness advice and encouraged them to rediscover themselves. Fans also accessed a social application on Facebook to unveil instant prizes.