Marie France Bodyline - Brand management
April 11, 2013
  • Engagement & lead acquisition strategy
  • Social media communication programme
  • Creative direction
  • Social application deployment


Deployed ‘Unveil A New You’ to activate 7.5m Indonesian women. Positioned the Marie France Bodyline Fan Page as a Beauty and Wellness Channel for Women. ‘Unveil A New You’ provided women with beauty and wellness advice and encouraged them to rediscover themselves. Fans also accessed a social application on Facebook to unveil instant prizes.

Toshiba Regza (Malaysia)
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