WORKS

Concept

‘Pass the Cheer’ is a digital engagement programme for Kleenex Tissues. The initiative takes the perspective of Singaporeans who want the best for their family. We know that every day can bring a jumble of sniffles, spills, and sticky fingers, so the campaign amplifies the message that whenever a need arises, you could reach for a Kleenex, clear up the situation and uncover a cheery surprise!