Kleenex (SG) - Pass the Cheer
September 11, 2014
  • Digital engagement strategy
  • Communication and activation
  • Creative concept and art direction
  • Gamification and social application deployment
  • Media buy and optimisation


‘Pass the Cheer’ is a digital engagement programme for Kleenex Tissues. The initiative takes the perspective of Singaporeans who want the best for their family. We know that every day can bring a jumble of sniffles, spills, and sticky fingers, so the campaign amplifies the message that whenever a need arises, you could reach for a Kleenex, clear up the situation and uncover a cheery surprise!

313 @ Somerset (SG) - Fall Cover Model
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