Four stories that seek to tell the unique and inspiring tales of our local freedom fighters, and amplify the messages within.
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We believe gamification, or the introduction of competition and social activities to influence consumer behaviour, has a big part to play in actionable marketing.
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We present 9 ways to engage your Singaporean audience effectively on Instagram.
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Digital-creative agency noisycrayons has inked a creative partnership with content marketplace Bolt to offer an innovative solution for brands to tell beautiful stories to better engage with their customers.
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Hop on the trails of Alexandra to explore the best kept secrets in iconic spots around Park Hotel Alexandra, such as Alkaff Mansion, Gillman Barracks, Kent Ridge Park, HortPark and the likes.
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Here's how we launch a seafood buffet with the freshest catch from the ocean. Ahoy, we'll see you at seafood night!
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The campaign presents 4m Singaporeans with digital visual cards that feature iconic food and landmarks of Singapore’s past that participants have to identify.
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While you may be re-evaluating the effectiveness of Facebook, do you know what you want for your brand on the platform?
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For the Singaporean who holds fond memories of the growing up years and the Visitor who is curious about what our city offers.
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The campaign will reach more than 4.9 million Singapore users of mobile devices who spend an average 1.6 hours a day on social media.
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8.2% of all referrals made on a Customised App are successful while referrals from Contests on the Timeline are un-trackable.
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Park Hotel Group has re-appointed noisycrayons as the Social Media Agency for the Group. noisycrayons will direct, develop and manage the Group’s online campaigns on key social media platforms such as Facebook and Instagram.
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Joy that’s shared is joy doubled. Who will you share love with this Christmas?
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Velocity @ Novena Square partners noisycrayons to engage shoppers on social media. “Just Dunk It” instantly gratifies shoppers when they interact with the mall on social media. On a custom-build campaign application, shoppers take on the role of a basketball player to score a basket to uncover more than $36,000 worth of rewards that are only redeemable at the mall.
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Park Hotel Group, one of the most established hospitality groups in Asia Pacific, and owner of the Grand Park and Park Hotel brands across 6 cities in the region, has partnered with noisycrayons to launch '#maketime and stay park'. The socially-driven campaign aims to engage busy Singaporean families and encourage them to make time for their loved ones by bringing them on a staycation this June.
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noisycrayons has launched Treats @ Gourmet Paradise – a digital-to-foot-traffic activation campaign for CapitaMalls Asia’s Westgate, a 250-store lifestyle and family shopping mall located at the heart of Jurong Gateway. Facebook fans of the mall were issued with e-Vouchers when they referred friends to check out dining options at the mall. They were then invited to visit participating stores to redeem their vouchers via a redemption application which they could access on mobile devices.
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CapitaMalls Asia’s Westgate, a 250-store lifestyle and family shopping mall located at the heart of Jurong Gateway, has appointed SPH Magazines Affiliate, noisycrayons as its social media agency. noisycrayons will conceptualise and deploy programmes that would leverage on social and digital platforms to engage shoppers from Singapore and the region.
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noisycrayons has launched a digitally driven campaign for The New Paper (TNP) to reward a lucky reader with an all expense paid trip to watch the World Cup Finals in Brazil. Readers receive unique codes when they purchase print editons of TNP every Monday. They are then invited to enter the codes onto a digital application to earn chances to win the coveted trip to Brazil. Bonus chances are also rewarded for readers who rally their football kakis to participate in the draw.
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celio* flip is a social media campaign for celio* Singapore that is conceptualised to engage the Singaporean man with a keen, discerning and precise eye for style. The campaign builds familiarity about the celio* brand and caters to the syle appetites of 25-35 year old men through a progressive instant gratification strategy that places the desirable rewards (1-min shop-for-free spree, apparels and shopping vouchers) within immediate reach of the men on social media.
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The campaign positions Sands® Cotai Central as the resort that pulsates with life and sensational experiences, night and day. The mystery of a luxurious world awakens the imagination of the audience and creates an impetus for every member to become an advocate of the Sands® Cotai Central experience and reach for complimentary experiences of world-class entertainment, dining and shopping and accommodation.
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The concept of an entertaining variation of the average match-three puzzler named Fruit Tango was mooted to engage the restless Singaporean men and women that we come across so often, in the congested public transport, malls and even workplace.
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The Quest for Speed was deployed on social media via a Facebook application that gratified the audience with instant rewards as they take their place at the driver’s seat and step on an accelerator pedal to activate a speedometer. Thousands of automobile enthusiasts were engaged online and directed to the ticketed event to redeem their rewards.
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'I.T Is On' was deployed on mobile phones and tablets via a web application that transmitted 'live' updates of special promotions, price updates, product images and videos to tens of thousands of followers. Followers could also find out where their favourite booths are located via a virtual map and receive chances to spin the virtual I.T Show Wheel to win gadgets such as the Macbook Pro and iMac.
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The Christmas Express hopes to embody the spirit of giving by offering fans the opportunity to send a real surprise to their loved ones. To celebrate this joyous occasion, a train of surprise gifts has been prepared and fans are encouraged to send their Christmas well-wishes as they nominate a friend to receive a surprise that is to be delivered to the door step of their friend.
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The 2nd round of The New Paper Bingo Giveaway takes on a new digital dimension with the launch of the Bingo application on Facebook! Deployed by digital creative agency noisycrayons, this is the first time that the wildly popular TNP Bingo contest is going digital.
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To you who believe that the size of your fan base defines the success of your social media activities, we say size is not all. It's time to take a good look at how you are engaging your audience on Facebook Pages. Are we focused on publishing content that people find compelling and natural to engage with and share? Find out how to best optimise your content on Facebook to get the most engagement in the news feed.
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Digital creative agency noisycrayons has deployed a digital engagement programme for Kleenex Tissues, a global icon for disposable paper handkerchiefs and wipes. The initiative takes the perspective of Singaporeans who want the best for their family and therefore strives to make a difference to their lives, whether they're at home or out and about.
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Engagement activities, that are centered on the theme - 'We're having fun', rally parents and students to share stories of their learning journey on social media. To demonstrate how a learning activity can be fun and interesting, parents and children are invited to challenge each other to a match of Word Tango - a social word puzzle that gamifies the learning of new English words. Players are presented with scrambled words to solve and points (and prizes) are awarded for every correct answer.
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Renew your appreciation for the iconic landmarks of Singapore with Sunset in the City, Nikon Singapore's latest social media engagement initiative to engage photography enthusiasts who enjoy capturing the beauty of their world through their camera lenses. The campaign is designed to add a social element to photography by encouraging participants to help each other out in their quests and compare notes about what makes a landmark in the Singaporean cityscape breathtakingly unique.
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Paradise Group Holdings, a home grown culinary brand with an extensive network of restaurants in Singapore, invites discerning diners to celebrate the many flavours of Chinese cuisine on social media. Conceptualised, deployed and managed by noisycrayons, the campaign, named What's on Your Plate? rallies Singaporeans with a taste for good food to pick 1 of 8 plates presented to them on their screen and be rewarded with dining perks.
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noisycrayons has launched a social cinema for Maybank Singapore. The Maybank eVibes Movie Giveaway rallies more than 200 Singaporean students to invite a friend to watch a movie together. The campaign is designed to provide compelling reasons for students to recommend the giveaway to their friends, and by extension and increase their awareness of Maybank’s eVibes card.
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