Singapore banks build sizable following on Facebook

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By Stefan Lim on 6 August, 2012

Singapore - This update presents a snapshot of the growth in Facebook fan numbers among banks in Singapore.

Fan Base and Engagement Level

Singapore banks have an average of 18,000 fans on Facebook.

'Citibank Singapore' has the largest following on Facebook with a fan base of more than 30,000 fans. 'DBS Cards', with 7,900 fans, has the smallest following.

On the week of 4 Aug 2012, engagement levels at 'Citibank Singapore' were the highest among all bank pages in Singapore while 'Frank by OCBC' was the least engaged fan page.





Rate of Fan Growth (Feb - July 2012)

Facebook pages of UOB, CIMB and Maybank show the highest absolute growth in Facebook fan numbers over the last 6 months.

The fan base of 'UOB Cards' expanded by 197% while 'CIMB Singapore' and 'Maybank Singapore' grew by 125% and 41% respectively.

The slowest growing pages are 'Frank by OCBC' and 'DBS, Living, Breathing Asia' which expanded by 6% each.



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