Social media campaign for 701Pages reaches out to more than 12 million Malaysians

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By Stephanie Lim on 12 July, 2012

Singapore - noisycrayons, a Singapore-based digital creative agency, has launched a consumer engagement campaign on social media for the rebranded 701Pages, Malaysia's premier lifestyle portal, today.

‘The Door to Great Perks’ rallies urban Malaysians to open a door to find out about offerings of merchants and receive instant rewards. The campaign is also designed to provide compelling reasons for fans to recommend perks to friends in their social network. Over a thousand prizes, including Samsung Galaxy Tabs, Notes, LCD TVs and Sony Headsets, will be given away to reflect the diverse genres of merchants on the online directory.

701Pages expects the campaign to reach out to more than 12 million Malaysians on social media and have them knocking on the door to perks, rewards and lifestyle advice on where to eat, shop and play in Malaysia.

The initiative, with its associated Facebook Advertising campaign, is conceptualised, deployed and managed by noisycrayons.

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